Fixing What Google Can’t See — So Your Content Finally Gets a Chance
Great content doesn’t matter if Google can’t crawl it, index it, or figure out which page to actually rank. We went through Meridian Logistics’ entire site — crawl errors, page speed, indexation issues — and fixed the foundation before touching a single word of content.
Most technical SEO problems are invisible to visitors but expensive in traffic. A slow-loading page, a broken canonical tag, or a site structure that buries important pages three clicks deep can quietly cap how much organic traffic a site will ever get — no matter how good the content is.
We started with a full crawl of Meridian Logistics’ site: indexation status, Core Web Vitals, broken links, duplicate content, and how search engines were actually rendering the pages versus how they looked in a browser.
How We Work
From crawl errors to page speed, our process is built to remove the technical roadblocks standing between Meridian Logistics’ content and the rankings it should already have.
Technical SEO isn’t a one-time fix — new pages get added, plugins update, and site changes can quietly break things that were working fine before. We monitor crawl health and Core Web Vitals on an ongoing basis, so a broken redirect or a slow new page gets caught before it costs traffic.
We-rebuilt the technical foundation around three priorities: crawlability, page speed, and indexation. Every issue was verified individually — no assuming a fix worked just because a tool said it should.
Site architecture was restructured so important pages were no longer buried behind unnecessary clicks, and crawl budget was redirected away from low-value pages toward the ones actually driving business. Core Web Vitals issues — largely image weight and unused JavaScript — were addressed page by page instead of with a blanket plugin fix.
From XML sitemaps to structured data, our goal is the same: make it as easy as possible for Google to crawl, understand, and index every page that matters.
We also set up ongoing monitoring — crawl errors, indexation status, and Core Web Vitals pulled directly from Search Console — so Meridian Logistics could see technical health improve in real numbers, not just take our word for it.
We Will Be Useful to You
Whether your site has a handful of pages or thousands, we bring the same approach: find what’s actually broken first, fix it in the right order, and keep watching so new issues don’t undo the work.
If your rankings have stalled despite good content, the cause is usually one of three things: crawl budget being wasted on low-value pages, Core Web Vitals dragging down page experience, or indexation issues keeping your best pages out of Google entirely. We check all three in every technical audit. We also look closely at canonical tags, since a misconfigured canonical can quietly tell Google to ignore the exact page you’re trying to rank.
We cleaned up crawl errors, fixed Core Web Vitals issues page by page, and corrected indexation problems that had been keeping key pages out of search results entirely — all without a full site rebuild or downtime.
Results like this don’t come from a one-time fix — they come from staying on top of the details most agencies skip. Here’s what that looked like for one client we worked with directly.
Testimonial
"We'd invested a lot in content but our traffic barely moved for months. Open Sales found that a huge chunk of our site wasn't even indexed — pages we'd spent real money on content for were basically invisible to Google. Once that got fixed along with our page speed, we started seeing pages rank that had been sitting there for over a year doing nothing."
Technical SEO issues have a way of creeping back in — a new page gets added without a proper redirect, a plugin update slows things down, a sitemap stops updating. That’s why we check crawl health and site performance on a set schedule, not just once during the initial fix.
